Essay Number One: Observations
Ethos:
-"Yo! Its all good: 100% natural, no preservatives or artificial flavors" - ethical because they care for the health of Yo! patrons, they want the patrons to be eating healthy and not harming their bodies with chemicals and products that are bad.
-"Put some bounce in your ounce: only 45 cents an ounce" - ethical, fair price
Pathos:
-TCU vs. BYU pink out game poster- appeal to emotion because TCU students (the intended audience) know the importance of that game and knowing that Yo! cares too gives them something in common
-Theta 5K poster - appeal to emotion similar to pink out game, shared care for philanthropy with Yo! and patrons
-flatscreen TV with sports playing - appeals to the emotions of mainly men, but also everyone can relate when the TCU football team comes on because most everyone in the Fort Worth area are TCU fans
Logos:
-"Now open until Midnight on Saturdays and Fridays!" - logically one would assume that this is geared towards the student audience because they are the ones going to Yo! at midnight on the weekends - logical appeal would be that they are opening later to please their late night patrons
-outlets on wall on bar - logical appeal to students, they can plug in their computers for studying on the go, it makes sense that the audience Yo! is aiming to attract is the TCU student body
- Clean, white walls, with brown and blue accents - appeal to logos because people at TCU expect a clean environment, but the colors are good because they are attractive to an older audience...you would expect colorful walls with pictures of cartoon things if it were geared towards young children
It looks like Yo knows their audience pretty well, they probably have college students working as well to increase this image. I wonder however, if their 100% natural claims have any effect on my health or if its all just a marketing scheme?
ReplyDeleteI loved how you mentioned the TV. What channel a place has their TV set to can tell you a lot about the establishment and the people that frequent said establishment.
ReplyDeleteYou made a great point when you touched on YO’s hours. It does make logical sense for them to be open so late on Fridays and Saturdays nights because they are located in a college town!
ReplyDeleteYou definitely made great observations at Yo! I have never been there before until this week and I feel like all the things you said are true. I like how you noted that they are open until midnight or later since this is a college campus and people do stay up late.
ReplyDelete