Tuesday, September 21, 2010

In Class; First Paragraph

The space I chose is Yo!, a frozen yogurt lounge on University Drive across the street from the Texas Christian University campus. The shop itself is located next door to a few landmarks on the TCU campus. Dutch's a student staple and the TCU Barnes and Noble bookstore are located within feet of Yo! Making it easy and accessible to all students. The building is small with large windows in the front allowing students and visitors to look in and out as they please. The space inside is clean and somewhat neutral; white walls with brown trim and blue accents. The space is open to all kinds of people. The frozen yogurt itself is located in the back of the lounge and can be sampled as one decides which flavor to choose. The location of the frozen yogurt selection is key to the flow of the space. Patrons walk in the front door and go directly to the back in order to choose a flavor. As they make their decision they move closer to the large windows. After selecting one of the 12 flavors available, one must select toppings. There are many choices for toppings including; fruits, sauces and candies of all sorts. After filling a dish with fro yo and toppings, you move forward to the check out counter. There is usually a younger person, if not the owner who will assist you. One places their desert on a scale while the cashier converts ounces into dollars. Yo! prides itself on its accessibility and affordability. The posters on the walls use phrases such as "Put more bounce in your ounce, only 45 cents an ounce".

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