Unit One: Ethos, Pathos, Logos

Essay Number One: Observations
Ethos:
-"Yo! Its all good: 100% natural, no preservatives or artificial flavors" - ethical because they care for the health of Yo! patrons, they want the patrons to be eating healthy and not harming their bodies with chemicals and products that are bad.
-"Put some bounce in your ounce: only 45 cents an ounce" - ethical, fair price
Pathos:
-TCU vs. BYU pink out game poster- appeal to emotion because TCU students (the intended audience) know the importance of that game and knowing that Yo! cares too gives them something in common
-Theta 5K poster - appeal to emotion similar to pink out game, shared care for philanthropy with Yo! and patrons
-flatscreen TV with sports playing - appeals to the emotions of mainly men, but also everyone can relate when the TCU football team comes on because most everyone in the Fort Worth area are TCU fans
Logos:
-"Now open until Midnight on Saturdays and Fridays!" - logically one would assume that this is geared towards the student audience because they are the ones going to Yo! at midnight on the weekends - logical appeal would be that they are opening later to please their late night patrons
-outlets on wall on bar - logical appeal to students, they can plug in their computers for studying on the go, it makes sense that the audience Yo! is aiming to attract is the TCU student body
- Clean, white walls, with brown and blue accents - appeal to logos because people at TCU expect a clean environment, but the colors are good because they are attractive to an older audience...you would expect colorful walls with pictures of cartoon things if it were geared towards young children

In Class; Logos

The artifact I brought to represent logos is a scientific calculator. This calculator appeals to logos because it represents fact, observation and logic. Math is very straightforward, and a calculator is hardly ever wrong. For example, if I were in class and the professor asks the class a math problem and two people raise their hands, it is logical that the class would trust the answer coming from the student with a calculator. In order to make a logical argument that I am good at math and am often correct, I brought my calculator.

Unit One: Proposal

After brainstorming and discussion I have decided, for my essay number one: Public Space Analysis, I will choose "Yo!". Yo is a frozen yogurt "lounge" on University directly across the street from the TCU campus next to Dutch's, Flash, and the TCU bookstore.
I chose Yo because I believe that the space is appealing to everyone, especially TCU students. The colors and design of the Yo Frozen Yogurt Lounge on University attract people of all kinds. I do believe that I am a part of the target audience. Based on the location of Yo, I would assume they hope to attract TCU students to their lounge, and I am a TCU student.
I have been into Yo a few times before and have enjoyed the experience. I do not think that these previous experiences will influence my ability to observe objectively. I can go into Yo with an open mind and observe the space, people and atmosphere. I look forward to writing this essay and looking deeper into the arguments that this public space is making.

In Class; Ethos

My ethos artifact is my reading glasses. I brought them in to represent ethos-ethics,character, credibility; because glasses represent intelligence. In reality putting on glasses does not raise your IQ, but it does change the perception others have of you. You tend to be thought of as the smart one who is always reading with a "good", reliable, responsible character. Someone who appears to be intelligent is much much more credible...thus appealing to ethos.

In Class; Understanding Pathos

Understanding an appeal to emotion will be helpful in writing our essay about a public space. For example, in a Starbucks, the advertisements throughout the coffee shop are encouraging people to take an action. In order to convince the patron to perform this action, such as drink a cup of coffee, the company uses emotional appeals. They assume that when you see the word fair you will automatically assume that fair trade coffee must be better than regular simply because the word evokes a positive emotion. They also play music that makes you happy, thus convincing you that drinking their coffee will make you happy. It will be helpful to recognize these emotional appeals when writing our essay because it will help me to better understand the argument that the public space is making.

In Class; Pathos

My object is a picture of my family hiking in the woods of New Hampshire on Lake Sunapee. This picture of my family reminds me of the great times we have together. I feel happy when I look at pictures of my family especailly because I am in Texas now, so far from them. Sometimes, when I miss my family, I can look at a picture and remember the times when we were doing those wonderful family bonding activities. I chose this artifact to represent pathos because of the emotions I feel when I see it and am reminded of the emotions I felt during the actual experience. Photographs are a great way to show pathos because it is a visual representation of someones feelings. You can read body language and see facial expressions that show the emotion the subject is experiencing.

Making it Right: An Argument

An argument can be presented in many different ways. As a result of the oil spill on the gulf coast, BP was forced to make an argument for its own credibility and trustworthiness. The company was blamed for the tragedy and took responsibility. BP was and is responsible for the clean up and reparations of the gulf. In an attempt to regain the respect of America, the company launched a campaign asking for forgiveness and support. In the commercial given, Iris Cross, in charge of BP community outreach, makes the argument that BP is doing anything and everything in its power to fix what has been broken.
The commercial makes an argument to inform and explore through the statistics it provides the listener. It states that $375,000,000 has gone to the community surrounding the gulf thus making the argument to inform us that BP is making an effort to make up for the loses the community has experienced. The commercial also makes the argument to persuade and make decisions that the audience should trust the company again because they will stay "until [they] make this right". Persuading the audience to take the action of trusting BP again and supporting their business. The commercial also makes the argument to convince and by establishing credibility. Iris Cross says that she was born in New Orleans and her family still lives there, making her seem more connected to the situation.
The commercial also addresses pathos, ethos, logos. The music and tone in the commercial appeals to the pathos. When Iris Cross says that she was born in New Orleans and her family still lives there, she appeals to ethos. And through the statistics and facts BP appeals to logos.